PROJECT 6 : Muchi

Visual Identity & Website — Fictional Vegan Food Brand

Completed during my 2023 training, this project involved creating the identity for a fictional vegan restaurant brand. I chose to break away from traditional codes — often too polished or predictable — to offer a more human, spontaneous, and quirky universe.

The logo, illustrated as a naïve and endearing “blob,” embodies a sincere and approachable brand. The art direction combines raw sketches, absurd photomontages, and expressive visual compositions to create eye-catching communication that tells a story.

I also designed the entire website: wireframes, interface, design, and animations, all in harmony with the visual identity. This project allowed me to combine illustration, branding, and UX/UI in a confidently creative approach.

Date : 2023
Software : Illustrator - Photoshop - InDesign - Adobe XD - WordPress -