PROJET 4 : Parasyth

Visual Identity & Logo — Independent Music Group "Parasyth"

This project originated from a spontaneous idea: to create a complete visual identity for a group of young local musicians. Without a formal brief, I designed an original logo inspired by their musical style and the symbolism surrounding the formation of the band.

In addition to the logo, I developed a cohesive graphic universe, applied across mockups and visuals integrated into their concert photos and digital content. This project allowed me to explore brand image creation in a freeform setting, while paying close attention to the graphic details that give meaning to an identity — even when it’s subtle or unsolicited.

Seeing this logo used in their music videos today remains a real source of satisfaction and a reminder that visual consistency can emerge from passion, long before client constraints come into play.

Date : 2023
Software : Photoshop, Illustrator